About Labate

Ambitious souls on a mission

Ed Villeda and Jake Labate sitting at table in conversation


"True creativity is
both novel & useful"

-Jordan Peterson



"Sufficiently advanced tech is equivalent to magic"

-Elon Musk



"Client experience is a long-term play"

-Jake Labate

Our Mission

Our mission to prepare small businesses for the incoming digital transformation.

Who we are

Passion is a force of nature, and our biggest asset. Our love for the work we do unlocks a level of liberated creativity. We pour that creativity into our projects, and the results speak for themselves.

What we do

The world is changing, and it's going digital. It's not a matter of if, but when small businesses choose to reposition, and adjust to the new way of reaching with their customer. We aid in the transition.

Our Ideas

We consider ourselves very much on the cutting edge of MarTech (marketing technology), this includes understanding in-depth, and integrating softwares that aid in creative production, content distribution, analytics tracking, etc.

We understand content distribution in a way most companies do not. We have created an application that aids in the collection, enhancement, contextualization, and distribution of marketing content. Most of this is done via AI automatically, and can even be completely automated, pulling content from a website. This application's highest and best use resides in the hands of high-volume content marketers, as it can either replace the need for manual content marketing, or allow for a level of content-quality and distribution otherwise impossible.

We now offer this application, Labate Social, in beta upon request from our clients whose needs match its function.

Our Clients

C&O Painting Solutions
YellowBrick Real Estate
Town Planner
Premier Energy Services
Venture One Realty
Search CT Shoreline
Coldwell Banker
Norwalk Dental Care
William Raveis
Keller Williams
Isabelle et Vincent
William Pitt Sotheby's
County Electric Construction Inc.
BitX Funding

Our Reviews

Mike Cortina

Dealing with Jake was a pleasure. He did a great job with my webpage and also did it quickly. I would highly recommend Jake for anyone in business looking to do digital marketing to make their business stand out.

Riley Kane

Jake Labate is a master at his craft. Awesome website, great service, and actively cares about the businesses he helps. Just a big heart overall.

Debbie Odell

Great service and pleasure to work with

The Team

Headquartered at 8 Wright Street, 1st Floor, Westport, CT

Brian Spiess

Brian Spiess


Jake Labate

Jake Labate


Elle Lux

Elle Lux

Executive Assistant

Riley Kane

Riley Kane


Michael C. Davies

Michael C. Davies

Lead Copywriter


What Types of Schema Markups Are There?

There are hundreds of different markup types because there are so many different questions people turn to search engines to answer. You may ask yourself, well, are there certain schema that only works on certain search engines? Since the big search engines (Google, Bing, Yandex, and Yahoo!) are collaboration as we mentioned, the answer is no. All of them are looking for and reading the same information.

What Is Schema Markup?

Schema markup, also known as structured data, is the language of search engines, using a unique semantic vocabulary. It is code used to more clearly provide information to search engines in order to understand your content. In turn, this helps provide users with better, more accurate information in the rich snippets that are displayed beneath the page title.

How does PPC advertising work?

PPC can work in a few different ways, depending on your ad network and ad type. For example, while similar, Google Ads and Microsoft Advertising use different algorithms for their ad auctions.

How much does a PPC ad campaign cost?

Prices for a PPC ad campaign vary by business, industry, and strategy. The average, however, is $9000 to $10,000 per month for small-to-midsize companies. This price range includes your ad spend, as well as additional expenses, like management services from a PPC agency.

Where can you advertise with PPC ads?

You can advertise across the Internet with PPC ads. The most popular locations include: Search results, Third-party websites, Social media. When advertising online, most businesses will focus on specific platforms, like: Google, Bing, Facebook, Twitter, LinkedIn, Instagram and YouTube.

What is PPC ad spend?

Ad spend, also known as advertising spend, is your ad network budget. It’s how much you’re willing to spend with ad networks, whether for the year or the month.

What is a PPC ad network?

An ad network refers to a platform that can deliver your ads to users. Google Ads (previously known as Google AdWords) is an example of an ad network. If you want to create PPC ads, you will use an ad network, like Google Ads, Facebook, or Microsoft Advertising.

What is PPC advertising?

A paid online advertising strategy, pay-per-click advertising allows your business to place ads across the web. You can promote your company in search results, on websites, and even on social media platforms. PPC ads can feature text, images, and even video.

How can I make customers read through my email?

Customers open emails they connect with and those, which sound relevant. So, the first thing you need to do is to understand your customer’s expectations and things that matter to them the most. Whenever you shoot an email ask yourself, “Does the email content, especially the subject line matter to my customer?” Customers instantly connect to emails, which are personalized and when the call to action is relevant. Also, if you create an urgency they do read and respond as well. Focus on the value you create for the customer and the benefits you are offering.

How do I design an attractive email?

Use catchy images, call to actions and animated gifs that attract attention. Don’t use too many font types, font colors, and font sizes. Let the line spacing be enough. This gives good readability. Depending on the context of your emails its great to use bold colors. Don’t forget to make your email template responsive, so that it looks good across all devices. All in all, designing an attractive email includes minute details and an eye for creativity. It also depends on the type of content and the message you are conveying. For more information contact Labate Group.

What should be the frequency of sending emails?

Sending an email once a month helps to create your presence in someone’s mind. Twice or thrice a month develops a connect and doesn’t create a nuisance. But, when you send emails four times a month it creates consistency. When you send offer emails you can send two emails and then send the third one as a final reminder. But, sending more than three emails just to mention the offer creates a nuisance ultimately losing a subscriber as he/she might mark you as spam. Here, in desperation to get a sale, you’ve lost an opportunity. Email frequency varies from industry to industry and you need to keep testing in order to know what works best for your brand.

What are the benefits of Dynamic content?

First, Increased Relevancy - Customers judge your webpage in less than a second. Presenting relevant offers is crucial to decreasing bounce rate and increasing conversions. Second, Personalized Experiences - Similar to relevancy, dynamic content allows you to create personal experiences. This builds trust and maximizes revenues. And third, Fast - Today, personalization technology is able to load dynamic content seamlessly and quickly. You don't have to rely on static content to create fast webpages (think Google, Wiki, etc,).

What is Dynamic Content?

Dynamic content is a web-page or email component that changes. Typically, changes are based on user signals that include in-session behavior, user data, and user-characteristics.

Do you offer other creative services?

Yes we do, we offer graphic editing and video editing services. We also offer illustrations like Comics.

Will I own the copyright you work for me?

Absolutely, 100 per cent. Once the work is complete and payment has been received in full, all rights for the copy I’ve written revert to you.

How long will it take to write my copy?

This depends on a number of things – the size and complexity of the project; how quickly you want it; what information you can supply and how quickly you can supply it; and my workload at the time. Ordinarily, I can turn around shorter pieces within 1-72 hours, while larger, more complicated projects may involve in-depth research or interviews and will take longer. I’ll always create your content as quickly as possible but will never compromise on quality or detail. A deadline will always be agreed with you during our initial discussions or at the briefing stage before the creative process begins.

What is the difference between digital marketing and digital advertising?

Digital marketing allows businesses to raise brand awareness, share information about products, engage with the audience, and monitor online reputation. Digital advertising allows businesses to advertise and promote products, offer discounts or specials, and attract buying customers. Simply put, digital marketing establishes a target consumer audience while digital advertising drives this audience to sales.

What pages should I include in my website?

Every small business is different, which every website will be different. Creating a new website can be a daunting task, but PDD is here to make it easy. Every website should have the basics: Homepage, About, Contact page, Products/ Services, FAQs, and Testimonials. Besides the basics, every business should include additional web pages that are unique and relevant. Every small business is different, which means every website is different.

Do you have tips for how to choose a digital marketing agency?

We could just say “pick us” (wink, wink), but that’s not really an answer. A better answer is, consider the agency’s culture just as much as their skills and experience.

Do I need a professional copywriter?

If you want to do professional marketing you need a professional copywriter. The role of a copywriter is more important than ever in the content-driven digital media world. Well-written copy builds brands, connects with the reader and inspires action. For more information about Copywriting and hiring Professional Copywriter, contact Labate Group.

What is a call to action?

A call to action (CTA) is a prompt that instructs the viewer to take a specific action. A call to action is typically written as a command, such as “Buy Now.” In digital marketing a CTA generally takes the form of a button or link.

Is email marketing still effective?

Email is stronger than ever. It’s more popular than any social media. It’s more private. More personal. More reliable. Most people rely on email and check their inbox multiple times each day. If you want to communicate directly with people who actually grant you permission to market to them, email is marketing is essential. For more information about Email Marketing contact Labate Group.

Which social media channels should I use?

Consider first the top social channels in terms of active users: Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Determine where your audience spends their time. Research the demographics and behavioral patterns of the users and consider the type of content you’ll share. For more information about Social Media Marketing, contact Labate Group.

Why is social media important?

Chances are your audience is active on one or more of the major social networks where billions of people spend time daily. Brands that understand the power of social media marketing and commit resources to it can boost awareness, drive traffic, interact with customers, drive sales, build loyalty, and win advocates. For more information about social media marketing, contact Labate Group..

What is marketing automation?

Marketing automation is software that manages marketing processes and campaigns across multiple channels. It streamlines lead generation, segmentation, lead nurturing, lead scoring, measurement processes and more. An effective marketing automation tool helps identify your audience, create the right content, and automatically trigger actions based on customer behavior. For more information about Marketing Automation, message Labate Group.

What is local SEO?

Local SEO is the process of optimizing your online properties to generate traffic from location-based searches. It helps businesses promote products and services to local customers when they need them. Contact Labate Group for more information.

Do I need a blog?

Email, social media, search and other elements of your digital marketing mix will depend on delivering useful content. Though video outlets, podcasts, and media galleries present other options, a blog is by far the most used tactic for distributing marketing content on a channel over which you have complete control. Contact Labate Group for more information.

Why do I need to do SEO on my website?

Optimizing your website is the process of ensuring your web pages can be found when someone is searching using the most relevant keyword phrases for your business. By taking the time to optimize each page and post on your website can have a huge impact on your organic traffic. Getting your website organically ranking high in search engines is one of the most important aspects to your marketing plan. Traffic that comes from organic search engine results is extremely cost effective, providing a high ROI if that traffic converts into paying clients.

How important is marketing for small business?

Without proper marketing and ensuring your business can be found when someone searches, no one will know about you. Implementing simple, online marketing activities puts your business in front of more potential customers. Your marketing can educate them about the products or services you offer.

Is Labate Group privately owned?

Yes, Labate Group is owned by Jake Labate who is the Founder & CEO.

What services do you offer?

We offer various services. Copywriting, Dynamic Content, Email Marketing, Graphic Design, Pay-Per-Click Advertising, Schema Markup, Search Engine Optimization, Social Media Marketing and Website Development.

Does Labate Group work with my industry?

While Labate Group works with a variety of clients, it truly specializes in local service-based businesses. Examples are: mobile iv therapy, doctors, lawyers, dentist, pool companies, tire shops, and anything service based.

How can I get in contact with Labate Group?

The best method would be to either call our office (203)-907-5536 or fill up our contact page.

Where are you located?

We are located at 8 Wright Street 1st Floor Westport, Connecticut; About an hour outside of NYC. We are available by appointment only.

Are you hiring?

We are always looking for skilled and ambitious people to join our team. Contact us if you are interested in working for us.

How do you price your services?

Because each of our clients have different needs, we render them different services. This means the price is we charge is in a case-by-case basis.


The Labate Group is continually on the hunt for talented and passionate individuals with marketing and development skills. We have many projects in the works, which we are looking to offer equity in, in exchange for the development and the bringing-to-market of our proof-of-concept and prototype products. Contact us, or check out an open position to learn more.

We are currently looking for candidates to fill these possitions:

Software Development Equity Partner

Marketing Coordinatior

No/Low-Code Developer