HTML Source Code
Minimizing files such as CSS files, allows for browsers to render content quicker, saving them the time they would spend sorting the code.
Utilizing structured headings, such as H1s, H2s, and H3s allow for search engines (and users) to better understand the content of a webpage, rendering search engines more confidence to show the page in SERPs.
Utilizing branded links, such as https://labate.link/facebook starting at line line 181, allows for marketers to both present a brand-consistent look when the links are visible in places like social media, but also have built in tracking metrics that allow markers to see when, where, and much more information about the click, allowing us to understand audience interaction behavior.
Titling both list items and links the website code, allows both search engines an additional reference point on information on the link-destination, and users a "Tooltip" function (title revealed on hover) reinforcing their trust in the destination of the link as well.
Proving alt tags on images, allows for screen-readers to better provide contextual relevance to visually-impaired users, but also allows search engines a description of the image, understanding when to show the page in SERPs, inferring user intent.
Providing page-section-identification reference in a URL, such as https://labate.io/#clients, allows for a "jump to section" function from an on-page link, or quick section access when the URL is visited off the page, such as on social media, or a blog post referencing a particular part of a webpage.
Using an .svg image format for website images allow for both the smallest file size, saving in web page load speed, and also infinite scalability, as properly structured .SVG files can render perfect quality at any size.
Loading our own .woff files for the Montserrat font we use, allow us to prevent our website from making a Google Font API call, allowing our site to score among the highest ever recorded in website tests such as the well-known Google Page Speed Test and the GTMetrix Test.
Of course, at anytime, anyone can view the live html source code by (in a desktop browser) visiting the URL: