Resources

Below are popular resources that marketers use to promote small businesses. To start the journey on your own, check out these different industry tools. There are all available to the public. Some are free, some are paid.

123apps

Resource Type: Design

123Apps is a brilliant website if you need to edit audio or video files quickly and easily. It's a handy one-stop-shop with lots of different functions all under one umbrella, all of which are super easy to navigate and use. 123Apps is just so easy to use!

Adobe Creative Cloud

Resource Type: Design

Adobe Creative Cloud is a set of applications and services from Adobe Inc. that gives subscribers access to a collection of software used for graphic design, video editing, web development, photography, along with a set of mobile applications and also some optional cloud services.

Ahrefs

Resource Type: Website Performance

Ahrefs is an SEO software suite that contains tools for link building, keyword research, competitor analysis, rank tracking and site audits. Most of the features inside of Ahrefs are designed for marketing professionals. In short: Ahrefs is a popular SEO tool that people use to get higher Google rankings.

Asana

Resource Type: CMS

Asana is a web and mobile work management platform designed to help teams organize, track, and manage their work. It is produced by the San Francisco based company of the same name.

Better Business Bureau

Resource Type: Organization

The BBB is a nonprofit membership organization with chapters throughout North America that, according to its website, are “focused on advancing marketplace trust.” It promotes that mission primarily through two functions: rating businesses based on their reliability and performance, and facilitating the resolution of consumer complaints. The bureau also provides consumer education and offers several programs aimed at helping businesses adopt best practices.

Brand Featured

Resource Type: Paid Advertising

Get seen on 200+ sites with millions of visitors. Take advantage of our growing network of news sites that often rank high on Google and receive steady traffic. Getting published on these sites will increase your own brand's authority.

Buffer

Resource Type: Social Media Marketing

Buffer is a software application for the web and mobile, designed to manage accounts in social networks, by providing the means for a user to schedule posts to Twitter, Facebook, Instagram, Instagram Stories, Pinterest, and LinkedIn, as well as analyze their results and engage with their community.

Calendly

Resource Type: Communication

Calendly is your hub for scheduling meetings professionally and efficiently, eliminating the hassle of back-and-forth emails so you can get back to work.

Canva

Resource Type: Design

In a visual world, Canva Pro makes it easy for teams to achieve their collective goals and create professional designs together, with premium features like Brand Kit, Background Remover, and more.

Clickfunnels

Resource Type: Website Performance

ClickFunnels Is A Website And Sales Funnel Builder For Entrepreneurs. Yes, ClickFunnels was created so that entrepreneurs like you, who aren't programmers and who don't know how to code, can easily build beautiful pages inside of a sales funnel, to grow your company online!

Constant Contact

Resource Type: Email

Everything you need to build, grow, and succeed. Grow an audience for your small business, send awesome emails, create social ads, and sell online with our all-in-one digital marketing platform.

Copper

Resource Type: CRM

Win clients for life with Copper CRM. Focus on what matters most: building enduring business relationships. We’ll take care of the rest. The CRM tool your team will actually love. Zero learning curve. Zero data entry. Workflows the way you want them. Copper is the fastest path to your most productive team.

DocuSign

Resource Type: CMS

DocuSign ensures the security, mobility, reliability, and ease of use you need to digitally transform your business. Electronically sign for free!

Evernote

Resource Type: Organization

Evernote is a powerful tool that can help executives, entrepreneurs and creative people capture and arrange their ideas. All you have to do is use it.

GitHub

Resource Type: Coding

Write less code thanks to the world's largest software package registry. Find the best community-approved projects to accelerate your work, then share it with the world with npm and GitHub Packages.

Google Ads

Resource Type: Paid Advertising

Google Ads allows marketing professionals (and small business owners) to advertise and promote their products and services when people google relevant keywords to their business. If done correctly, Google Ads has the ability to greatly boost leads and sales. Creating, deploying and optimizing ads is a particular skill set that some marketers specialize in.

Google Analytics

Resource Type: Website Performance

Google Analytics is a well know marketing tool that includes a range of features to allow marketers to identify patterns of how visitors engage with their websites. Googly Analysis allowed for data collection, analysis, general monitoring, data visualization, custom reporting and fluent integration with other web applications.

Google Cloud

Resource Type: CMS

The Google Cloud Console provides a web-based, graphical user interface that you can use to manage your Google Cloud projects and resources. When you use the Cloud Console, you either create a new project or choose an existing project, and then use the resources that you create in the context of that project.

Google Merchant Center

Resource Type: CMS

Google Merchant Center helps you get your store and product info into Google and make it available to shoppers across Google. That means everything about your stores and products is available to customers when they search on a Google property.

Google Mobile-Friendly Test

Resource Type: Website Performance

Having a mobile-friendly site is a critical part of your website, and overall online marketing presence. This tool from Google allows marketers to test how well their website is performing when users visit their site from a mobile device.

Google My Business

Resource Type: Social Media Marketing

Your Business Profile is a free tool that allows you to take charge of the way your business appears on Google Search and Maps. With your Business Profile, you can connect with customers, post updates, list your products and services, accept online orders, and more.

Google PageSpeed Insights

Resource Type: Website Performance

Google's PageSpeed Insights website test allows marketers to test the speed of their website, what causes speed delays, and even provides suggestions and instructions on what to do in order to speed up a website.

Google Rich Results Test

Resource Type: Website Performance

Rich results are are dynamic elements visible on Google search results, that go beyond the standard "blue link". Rich results include carousels, images, or other non-textual elements like direction suggestions should a user search for an address, etc. To test if your website is eligible for these dynamic search results, test your webpage to see which rich results can be generated (this is based the "structured data" also known as "schema markup" it contains.

Google Safe Browsing Test

Resource Type: Website Performance

Google’s Safe Browsing tool examines billions of URL addresses per day to identify unsafe sites. Google discover thousands of previously unidentified unsafe sites every day, many (unfortunately) of which are 100% legitimate websites that have been infiltrated by a bug, a virus, or some other miscuous software. When Google detects these unsafe sites, they show warnings on Google Search and in website browsers. Use this tool to confirm that your site is currently safe to visit according to Google.

Google Search Console

Resource Type: Website Performance

Search Console allows marketers to keep track, and often resolve server errors, website loading and indexing issues, as well as security issues like hacking and malware. Google's Search Console also allows site maintenance and adjustments marketers make to increase and optimize website performance.

Google Trends

Resource Type: Research

Google Trends is a public tool offered by Google that allows marketers to analyze the popularity of search queries in Google Search across various topics, locations, and even languages. This tool is great for marketers who are conducting keyword research.

Google Workspace

Resource Type: CRM

Google Workspace is a set of communication and collaboration apps built for people in organizations. The core Google Workspace communication apps, such as Gmail and Google Meet, are widely used around the world, as are the collaboration apps, such as Google Docs, Sheets, Slides and Forms.

Google's Sitemap Submission

Resource Type: Website Performance

A sitemap is a file/URL on your website where you provide information about the pages, videos, and other files on your site, and also if and how they may be linked to each other. Search engines like read this file so they can index and crawl your site more effectively. A sitemap will tell search engines which pages and other media files you regard as most relevant to your website.

Google's YouTube Audience Identification

Resource Type: Research

Google's YouTube Audience Identification tool helps marketers identify who their most valuable customers are on the YouTube platform. They can can uncover new target audiences and learn how to reach them with the right messages.

Grammarly

Resource Type: Research

Grammarly is a cloud-based typing assistant that reviews spelling, grammar, punctuation, clarity, engagement, and delivery mistakes. It uses artificial intelligence to identify and search for an appropriate replacement for the error it locates.

HootSuite

Resource Type: Social Media Marketing

All your social channels, one simple dashboard. Manage all your social channels, engage new audiences, and grow your brand on social with Hootsuite. We’ll help you go further, faster—no matter your team’s size.

HotJar

Resource Type: Website Performance

The slow, manual days of collating data and feedback are over. Hotjar is an intuitive, visual way to discover, consolidate, and communicate user needs.

HubSpot

Resource Type: CRM

The CRM Platform Your Whole Business Will Love. HubSpot’s CRM platform has all the tools and integrations you need for marketing, sales, content management, and customer service. Each product in the platform is powerful alone, but the real magic happens when you use them together.

Integromat

Resource Type: Automation

Integromat lets you connect apps and automate workflows in a few clicks. Move data between apps without effort so you can focus on growing your business.

LottieFiles

Resource Type: Design

Lottie is an open source animation file format that’s tiny, high quality, interactive, and can be manipulated at runtime. The top 500 apps on the App store now use Lottie to engage users and enhance conversions.

MailChimp

Resource Type: Email

Turn emails into revenue. Over 13 million businesses rely on Mailchimp to create and send engaging emails that reach the right people, build better relationships, and help drive revenue and growth. You can too.

Monday

Resource Type: CRM

The Work OS lets you shape workflows, your way. Boost your team’s alignment, efficiency, and productivity by customizing any workflow to fit your needs. Centralize all your work, processes, tools, and files into one Work OS. Connect teams, bridge silos, and maintain one source of truth across your organization.

Moz

Resource Type: Website Performance

An amazing family of SEO solutions for every need. We build best-in-class SEO software for every situation, from our all-in-one SEO platform to tools for local SEO, enterprise SERP analytics, and a powerful API.

Namecheap

Resource Type: Website Performance

Namecheap began in 2000 with a mission to deliver the best domains at the best prices with the best service. Since then we've added hosting, security, managed WordPress, and a whole range of innovations to our platform. The online plans, ideas, and ambitions of people just like you have grown too.

PhantomBuster

Resource Type: Automation

Phantombusters is a data extraction solution designed to help sales and marketing teams across businesses of all sizes collect information from LinkedIn, Twitter, Instagram, Facebook, and other platforms to facilitate customer relationship management.

RSS.app

Resource Type: Automation

Aggregate and curate your favorite websites by turning them into auto-updated RSS feeds. Fastest RSS finder and creator on the market.

Rebrandly

Resource Type: Automation

Rebrandly is the easiest way to create, track, and share branded links- shortened links that feature your own custom domain name. Rebrandly is a fresh approach to short links, which allows you to create cool, descriptive links using a custom branded domain name. Unlike other URL shorteners, Rebrandly links are simple to pronounce, easy to remember, and they promote your brand.

SCORE

Resource Type: Organization

SCORE has the largest network of free volunteer small business mentors in the nation. No matter what stage your business is at SCORE has a mentor for you. Easily request a mentor to help you start, grow, or transition your business today!

SEObility

Resource Type: Website Performance

Seobility checks your complete website, by crawling all linked pages. All found pages with errors, problems with the on-page optimization or problems regarding the page content like duplicate content are collected and displayed in each check section. Of course, you can also analyze all problems of a single page in our page browser. For a sustainable and continuous review of your website, each project is constantly crawled and analyzed by our crawlers to track the progress of your optimization. You will also be notified by our monitoring service with the status of your website via e-mail, if server errors and major problems occur.

Salesforce

Resource Type: CRM

Salesforce unites your marketing, sales, commerce, service, and IT teams from anywhere with Customer 360 — one integrated CRM platform that powers our entire suite of connected apps. With Customer 360, you can focus your employees on what’s important right now: stabilising your business, reopening, and getting back to delivering exceptional customer experiences.

Schema.org

Resource Type: Website Performance

Schema.org is a reference website that publishes documentations and guidelines to using structured data mark-up on web-pages. Its main objective is to standardize HTML tags to be used by webmasters for creating rich results about a certain topic of interest.

Semrush

Resource Type: Research

Get measurable results from online marketing. Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform.

Slack

Resource Type: Communication

Slack is a new way to communicate with your team. It's faster, better organized, and more secure than email.

Sprout Social

Resource Type: Social Media Marketing

Sprout Social is proud to be a leader in usability, customer support and satisfaction, ROI and user adoption, as awarded by top-tier software review sites.

Trello

Resource Type: CRM

Trello helps teams move work forward. Collaborate, manage projects, and reach new productivity peaks. From high rises to the home office, the way your team works is unique—accomplish it all with Trello.

Vimeo

Resource Type: Design

Make stunning videos from templates, record video messages, or capture any moment with professional-quality live streaming.

Webflow

Resource Type: CMS

Webflow is used by more than 3,500,000 designers and teams to create, collaborate on, and scale beautiful websites in a completely visual canvas — no coding needed. The Webflow Designer lets you build any website you can imagine with the full power of HTML, CSS, and Javascript in a visual canvas.

Wix

Resource Type: CMS

Design and build your own high-quality websites. Whether you’re promoting your business, showcasing your work, opening your store or starting a blog—you can do it all with the Wix website builder.

WordPress

Resource Type: CMS

43% of the web is built on WordPress. More bloggers, small businesses, and Fortune 500 companies use WordPress than all other options combined. Join the millions of people that call WordPress.com home.

Yoast

Resource Type: Website Performance

Yoast SEO Tutorial: A Complete Guide to Improve Your Site Rankings. This article will guide you through the complete process of utilizing Yoast SEO. Fast And Easy Set Up. Built-In SEO Technology. 99.9% Uptime Guaranteed. Feature-Rich Web Hosting.

Zapier

Resource Type: Automation

Zapier is a product that allows end users to integrate the web applications they use and automate workflows. The company is fully remote. As of 2021, it connects to more than 4,000 apps, with free and paid plans.