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Google Ads

Resource Type: Paid Advertising
Google Ads

What is Google Ads?

Google Ads allows marketing professionals (and small business owners) to advertise and promote their products and services when people google relevant keywords to their business. If done correctly, Google Ads has the ability to greatly boost leads and sales. Creating, deploying and optimizing ads is a particular skill set that some marketers specialize in.

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FAQs About Google Ads

How does PPC advertising work?

PPC can work in a few different ways, depending on your ad network and ad type. For example, while similar, Google Ads and Microsoft Advertising use different algorithms for their ad auctions.

How much does a PPC ad campaign cost?

Prices for a PPC ad campaign vary by business, industry, and strategy. The average, however, is $9000 to $10,000 per month for small-to-midsize companies. This price range includes your ad spend, as well as additional expenses, like management services from a PPC agency.

Where can you advertise with PPC ads?

You can advertise across the Internet with PPC ads. The most popular locations include: Search results, Third-party websites, Social media. When advertising online, most businesses will focus on specific platforms, like: Google, Bing, Facebook, Twitter, LinkedIn, Instagram and YouTube.

What is PPC ad spend?

Ad spend, also known as advertising spend, is your ad network budget. It’s how much you’re willing to spend with ad networks, whether for the year or the month.

What is a PPC ad network?

An ad network refers to a platform that can deliver your ads to users. Google Ads (previously known as Google AdWords) is an example of an ad network. If you want to create PPC ads, you will use an ad network, like Google Ads, Facebook, or Microsoft Advertising.

What is PPC advertising?

A paid online advertising strategy, pay-per-click advertising allows your business to place ads across the web. You can promote your company in search results, on websites, and even on social media platforms. PPC ads can feature text, images, and even video.

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