PPC can work in a few different ways, depending on your ad network and ad type. For example, while similar, Google Ads and Microsoft Advertising use different algorithms for their ad auctions.
Prices for a PPC ad campaign vary by business, industry, and strategy. The average, however, is $9000 to $10,000 per month for small-to-midsize companies. This price range includes your ad spend, as well as additional expenses, like management services from a PPC agency.