Copywriting is the art of writing persuasive text that communicates a marketing message to your target audience.
Advertising has a largely negative reputation in our lives. For the most part, we see it as invasive and a nuisance. Between commercials, targeted ads on social media, and the stream of banners coloring most websites, individuals want relief from advertisements. These ad strategies are effective at building brand awareness and driving sales. But they fall short of strengthening relationships with customers and humanizing your business. Copywriting is the medium between direct advertisement and long-term customer persuasion. Rather than directly advertise a product or service, a copywriter translates that message into persuasive text encouraging an audience to take a specific action. In fact, one of the defining differences between advertisements and copywritten material is the call-to-action (CTA) of copywriting. The CTA sums up the text's main points and encourages the reader to take action towards a goal. The main difference is the delivery. Advertisement is interested in direct sales. Copywriting aims to bring the reader in without being invasive and inform them while guiding their decisions. For example, advertisements tell people why a product is the best choice. On the other hand, copywriting educates customers on what the product is and makes it clear that the product is the solution to their problems.
There are many industry-standard validation tools that help a webmaster identify that properly installed schema markup is rendering properly. This includes Google's Rich Results Tester, Schema.org's Validator, etc. Syntex, valid content values, properly structure etc are just some of the items tested in a validation.
Websites are marketing assets. Depending on your level of services, there is often a plan of marketing the finished website. This may include challens like Pay-Per-Click Advertising, Social Media Marketing, press releases, regular website content creation and more.
Comparing KPI's (key performance indicators) such as CPC (cost-per-click), CTR (click-thru-rate) and more to industry standards, and against each other, we can get a sense of how the SEO campaign is performing, allowing us continued tweaking to refine the ROI of the campaign.
If your business wants to build brand awareness and transform prospective leads into conversions, copywriting is an excellent addition to your digital marketing strategy. Communicating the right message allows your business to form long-term relationships with customers who will continue to indulge in your industry. Copywriting is especially useful if traditional advertisements are not working. As a replacement for or supplementation to direct advertisements copywriting is highly effective. Further, copywriting is one of the most cost-effective strategies for your digital marketing campaign. A copywriter can quickly and efficiently produce articles and landing pages for your business at a few cents a word that will continue to bring in revenue.
Professionally written blog articles can start at $0.15 / word ($300 for a 2,000 word article). Landing page and brand identity copy can far exceed this.
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