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Copywriting Services

What is Copywriting?

Copywriting is the art of writing persuasive text that communicates a marketing message to your target audience.

Advertising has a largely negative reputation in our lives. For the most part, we see it as invasive and a nuisance. Between commercials, targeted ads on social media, and the stream of banners coloring most websites, individuals want relief from advertisements. These ad strategies are effective at building brand awareness and driving sales. But they fall short of strengthening relationships with customers and humanizing your business. Copywriting is the medium between direct advertisement and long-term customer persuasion. Rather than directly advertise a product or service, a copywriter translates that message into persuasive text encouraging an audience to take a specific action. In fact, one of the defining differences between advertisements and copywritten material is the call-to-action (CTA) of copywriting. The CTA sums up the text's main points and encourages the reader to take action towards a goal. The main difference is the delivery. Advertisement is interested in direct sales. Copywriting aims to bring the reader in without being invasive and inform them while guiding their decisions. For example, advertisements tell people why a product is the best choice. On the other hand, copywriting educates customers on what the product is and makes it clear that the product is the solution to their problems.

Small Businesses Need Copywriting

Businesses are catching on, and are seeking professional Copywriting services to upgrade their marketing, especially over the past few years with COVID-19, businesses are forced to pivot to a digital-focused marketing plan in order to communicate with their customers. The overall interest of digital marketing, unsupprisingly, is increasing.

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Example of Copywriting

Work Involved in Copywriting

Work Involved in Copywriting

Work Involved in Copywriting

Do You Need Copywriting?

If your business wants to build brand awareness and transform prospective leads into conversions, copywriting is an excellent addition to your digital marketing strategy. Communicating the right message allows your business to form long-term relationships with customers who will continue to indulge in your industry. Copywriting is especially useful if traditional advertisements are not working. As a replacement for or supplementation to direct advertisements copywriting is highly effective. Further, copywriting is one of the most cost-effective strategies for your digital marketing campaign. A copywriter can quickly and efficiently produce articles and landing pages for your business at a few cents a word that will continue to bring in revenue.

How Much Does Copywriting Cost?

Price Range: $300 - $5000

Professionally written blog articles can start at $0.15 / word ($300 for a 2,000 word article). Landing page and brand identity copy can far exceed this.

Testominials From Our Clients

Mike Zubretsky Sr.

Mike Zubretsky Sr.
CMO
Venture One Realty
"Labate's services are first rate and have been very effective for our company. Would highly recommend for any digital or SEO services."

Risa Corson

Risa Corson
Top 1% Nationally Ranked Agent
Coldwell Banker
"Jake was very knowledgeable and professional. He understood my needs in terms of marketing. He was very knowledgeable on all facets of online marketing. I would recommend Jake Labate."

Michael Forizs

Michael Forizs
#1 Agent in Stratford, CT
William Raveis
"After seeing work they had done for past clients I contacted them immediately. Response time and product are amazing. I look forward to giving them more business. I highly recommend them."

Copywriting Often Includes

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Copywriting often contains other elements in order to make the most effective Copywriting plan.

We Offer Copywriting Serivces

If you are a small business owner, and you are look for Copywriting Services to take your busienss to next level, contact us, and lets get you on the right track.
Copywriting