The usage of dynamic content allows for the repurposing of marketing content. An email to a prospective client answering a question, can automatically create a FAQ on your website. A video post on your YouTube page can trigger a tweet to go out with a link to the video, with a call-to-action. Dynamic content is limitless, and is the future of the digital marketing.
There are many industry-standard validation tools that help a webmaster identify that properly installed schema markup is rendering properly. This includes Google's Rich Results Tester, Schema.org's Validator, etc. Syntex, valid content values, properly structure etc are just some of the items tested in a validation.
Websites are marketing assets. Depending on your level of services, there is often a plan of marketing the finished website. This may include challens like Pay-Per-Click Advertising, Social Media Marketing, press releases, regular website content creation and more.
Comparing KPI's (key performance indicators) such as CPC (cost-per-click), CTR (click-thru-rate) and more to industry standards, and against each other, we can get a sense of how the SEO campaign is performing, allowing us continued tweaking to refine the ROI of the campaign.
Dynamic content utilization can take a basic website, and bring it to the next level in high-end website develop projects. It can also be used to automate the collection, assembly, contextualization and distribution of digital marketing content across different platforms. This can speed up, or even completely replace the need for manual marketing efforts.
Each project would need to be priced based on the needs of the client, as the use cases and depth of development ranges greatly.
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Complexity can be infinite. Contact us to learn more.