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Pay-Per-Click Advertising Services

What is Pay-Per-Click Advertising?

PPC advertising, or pay-per-click advertising, is an online advertising model in which advertisers pay a fee to the digital platform (Facebook, Google, etc.) each time one of their ads are clicked.

If you’ve ever searched Google, you’ve probably noticed that the top few options are highlighted with an AD sticker next to them. These are pages boosted by the influence of PPC advertising. When you search for something, the search engine crawls the web and finds the most relevant and well-written content that matches your search. Your result page is the search engine’s best guess at what content will be most relevant to you. However, depending on your search, the top one-to-three results will be advertised content pertinent to your search. Getting those top positions on SERPs is possible with PPC advertising. Pay-per-click advertising works by paying search engines for the opportunity to display your content first on relevant SERPs. If your page is displayed, you pay the search engine for every click on the advertised link. You only pay for clicks on featured pages, making this advertising method very low risk. At the same time, PPC ads can offer a high reward for the traffic they drive to your business. You can influence a search engine’s likelihood of displaying your PPC ad through bids. Your bids for PPC ads will go towards specific keywords that match the relevance of your pages. The better your copy meets SEO requirements for that keyword, the better it will do at auction and the more visibility you will get.

Small Businesses Need Pay-Per-Click Advertising

Businesses are catching on, and are seeking professional Pay-Per-Click Advertising services to upgrade their marketing, especially over the past few years with COVID-19, businesses are forced to pivot to a digital-focused marketing plan in order to communicate with their customers. The overall interest of digital marketing, unsupprisingly, is increasing.

Trends Graph

Example of Pay-Per-Click Advertising

Work Involved in Pay-Per-Click Advertising

Work Involved in Pay-Per-Click Advertising

Work Involved in Pay-Per-Click Advertising

Do You Need Pay-Per-Click Advertising?

Pay-per-click ads are necessary if you want an increased digital presence and new customers. In digital marketing, PPC is a potent tool for promoting brand awareness and generating leads. With it, you can reach your target audience instantly and get your company at the top of result pages. Further, your top competitors will use PPC ads to boost their business, and they’ll use the same target keywords as you. The only reliable way to outcompete is to bid with your online ads and have an excellent marketing strategy to go with it. Amazing content with targeted advertising is the key to digital marketing success. Additionally, PPC can offer an incredible ROI. For a small investment, you can have a guaranteed spot on SERPs that’s reliable and trackable. You’ll get up-to-date information and data on link clicks and website traffic, allowing you to pinpoint what works and what doesn’t. While you can use PPC independently, that wouldn’t be the most cost-effective way to utilize its marketing potential. First of all, while you pay to have your content featured on search engines, the quality of the content has the most significant impact on ad ranking. Paying more for a mediocre web page probably won’t outcompete the excellent copy produced by a lower bidder. Further, PPC works best by promoting brand awareness and generating potential leads. If you don’t have a website and brand established, you may not get the best ROI for your investment. Fortunately, digital marketing agencies such as the Labate Group offer the full suite of digital marketing services, from website building to marketing strategy. With the suitable investment, not only can you develop the best PPC ads for your business, you’ll have a robust online presence to go with it.

How Much Does Pay-Per-Click Advertising Cost?

Price Range: $500 - $5000

In addition to paying for the service, PPC advertising can directly cost anywhere from $3-12 on average per click (website visit). Depending on your conversion rates, average sale price, this may be well worth it, or it may be not.

Testominials From Our Clients

Mike Zubretsky Sr.

Mike Zubretsky Sr.
Venture One Realty
"Labate's services are first rate and have been very effective for our company. Would highly recommend for any digital or SEO services."

Risa Corson

Risa Corson
Top 1% Nationally Ranked Agent
Coldwell Banker
"Jake was very knowledgeable and professional. He understood my needs in terms of marketing. He was very knowledgeable on all facets of online marketing. I would recommend Jake Labate."

Michael Forizs

Michael Forizs
#1 Agent in Stratford, CT
William Raveis
"After seeing work they had done for past clients I contacted them immediately. Response time and product are amazing. I look forward to giving them more business. I highly recommend them."

Pay-Per-Click Advertising Often Includes

Pay-Per-Click Advertising often contains other elements in order to make the most effective Pay-Per-Click Advertising plan.

We Offer Pay-Per-Click Advertising Serivces

If you are looking to get your brand out there, and you are looking somewhere reliable and trackable to put your marketing dollars, PPC ads are something to consider. Contact us to learn more.

If you are a small business owner, and you are look for Pay-Per-Click Advertising Services to take your busienss to next level, contact us, and lets get you on the right track.
Pay-Per-Click Advertising