SEO is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site. It is an important element of digital marketing.
Search engine optimization (SEO) is the process of optimizing your website and content to generate more traffic, boost leads, and receive more income from searches on popular search engines. Whenever an individual looks something up on a search engine, the SE crawls the web with over 200 ranking factors to determine the most relevant pages to display. SEO involves optimizing your website content to rank as close to first as possible on search engine result pages (SERPs). These factors include preventing attempts to “game” the system by over-optimizing and instead promoting well-written, informative content. The main factors search engines use to rank websites is their content and its relevancy, the user experience of the website, and your backlink profile. The stronger these factors are, the better your business will rank against competitors on search engines. If you choose to use SEO services, you will receive real-time information on the effectiveness of your content and how it impacts traffic to your website. SEO is the bedrock of any marketing campaign because it directly influences the traffic to your website and the likelihood of generating new leads. While you can develop excellent content or build the best website, these factors will matter little if there’s not sufficient traffic to your website. In fact, SEO works best in accordance with other digital marketing strategies to boost your presence as a small business.
There are many industry-standard validation tools that help a webmaster identify that properly installed schema markup is rendering properly. This includes Google's Rich Results Tester, Schema.org's Validator, etc. Syntex, valid content values, properly structure etc are just some of the items tested in a validation.
Websites are marketing assets. Depending on your level of services, there is often a plan of marketing the finished website. This may include challens like Pay-Per-Click Advertising, Social Media Marketing, press releases, regular website content creation and more.
Comparing KPI's (key performance indicators) such as CPC (cost-per-click), CTR (click-thru-rate) and more to industry standards, and against each other, we can get a sense of how the SEO campaign is performing, allowing us continued tweaking to refine the ROI of the campaign.
If you’re looking to boost traffic to your website and receive up-to-date information on the effectiveness of your content, then SEO is necessary for your business. It is one of the best ways to boost visibility and engage with your target audience in an actionable way. The main stall point of using SEO services is the time it takes to see results. Because SEO services typically involve website upgrades and content generation, there will be an initial investment in time and money before you see a significant traffic boost. However, the ROI for a well-crafted SEO campaign far outweighs the initial investment. While you can certainly handle your SEO without professional services, there are limits to a DIY approach. Not utilizing professional SEO means you will devote significant staff and resources to do the job of an entire digital marketing agency without the experience. Further, employing a digital marketing agency allows you to use SEO within a full suite of digital marketing strategies, including website design, PPC, SMM, schema markup, and more.
Complex keyword research projects and SEO site overhauls start at around $1,000. Retainer maintenance services start at around $500 / month.
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